Colleges and universities across the UK are increasingly requesting tyre safety education for their students — not only automotive learners, but all young drivers.

They recognise the potential to prevent serious harm.

However, funding is often limited.

This is where sponsorship enables life-saving education to reach thousands of young people.

Why Young Drivers Need This Knowledge

• 17–24-year-olds are over-represented in serious collisions
• Many have never received tyre performance education
• Rural roads pose increased risk due to speed and vehicle dynamics
• Vehicle technology is advancing faster than driver understanding
• Providing this knowledge early can prevent life-changing incidents.

Sponsor Benefits

• Partner organisations gain:
• Positive ESG and CSR impact
• Brand visibility within education networks
• Association with safety leadership
• Engagement with future workforce and customers
• Measurable social value outcomes

Sponsorship Models

• Full programme sponsorship
• Regional delivery sponsorship
• Institution support funding
• Research partnerships
• Event sponsorship

Make a Difference

Your support can directly contribute to preventing serious injuries and fatalities.