Partnering With Vehicle Manufacturers

Modern vehicles are safer than ever before — but safety systems can only perform as designed when tyres deliver the required grip, stability, and braking performance.

Tyretalk helps bridge the gap between vehicle engineering capability and driver understanding.

The Industry Challenge

Emerging risks affecting vehicle safety outcomes:

• Poor-performing tyres recommended based on margin rather than suitability
• Mixed tyre fitment across axles
• Worse tyres fitted to rear axle increasing instability risk
• Limited consumer understanding of tyre performance differences
• ADAS calibration not consistently confirmed after tyre replacement
• Safety systems dependent on tyre capability
• A recent review with a collision investigator working on large-loss insurance cases identified that approximately 90% of vehicles across 350 fatal or life altering collisions were fitted with low-cost budget tyres, often mixed across axles.
• This represents a significant but under-recognised safety factor.

Why OEM Partnership Matters

Collaboration with Tyretalk enables manufacturers to:

• Strengthen safety leadership beyond vehicle design
• Support customer safety education initiatives
• Align with ESG and Vision Zero objectives
• Engage future drivers and customers early
• Gain insight into real-world tyre usage behaviours
• Demonstrate commitment to responsible mobility

Partnership Opportunities

• Sponsored young driver programmes
• Customer education initiatives
• Dealer network training
• Safety research collaboration
• Demonstration events
• Technical workshops

Demonstration Opportunity

We offer live demonstrations for OEM teams to experience the education first-hand.